Marketing · intermediate

Book Marketing Essentials

Reach readers without a big budget: platform, ads and launches.

Reach readers without a big budget: platform, ads and launches. This course walks you through 11 focused modules with a short quiz every few modules to make sure the lessons stick, and a timed final exam. Pass the final exam to earn a verified certificate with your grade.

What is inside

11. Author platform20 min
22. Reader personas13 min
33. Mailing lists15 min
44. Social media24 min
55. Instagram for authors14 min
66. Amazon ads basics9 min
77. Price promotions10 min
Checkpoint: Checkpoint 1: modules 1 to 7 (4 questions)
88. Reviews and ARCs17 min
99. Launch plans11 min
1010. Tracking results8 min
1111. Long-term momentum17 min
Final exam: 13 questions, 36 minutes. Your grade comes from this exam.