Human Behavior · intermediate

The Art of Influence and Persuasion

Master the psychology of influence for business and life.

Master the psychology of influence for business and life. This course walks you through 10 focused modules with a short quiz every few modules to make sure the lessons stick, and a timed final exam. Pass the final exam to earn a verified certificate with your grade.

What is inside

11. Reciprocity principle10 min
22. Commitment and consistency13 min
33. Social proof8 min
44. Liking and rapport16 min
55. Authority principle8 min
66. Scarcity effect24 min
77. Ethical persuasion19 min
Checkpoint: Checkpoint 1: modules 1 to 7 (4 questions)
88. Negotiation basics14 min
99. Storytelling for influence25 min
1010. Building lasting influence12 min
Final exam: 17 questions, 39 minutes. Your grade comes from this exam.